Built for Steve Jobs

Steve Jobs probably always see Apple as his company, and that's probably why he did have the company built products just for him, but released to the public. For example: Keynote, the slide presentation software, "was built for me", Steve Jobs had announced during the app's public launch. Now, we find out there is another Steve Jobs product: Cards. Lex Friedman, Lex on Tech: Cards was announced on October 4, 2011. Steve Jobs died on October 5. “No one had the heart to pull the plug on the program” until September 2013, Mike said. As far as I know, we haven't hear any products that was built just for Tim Cook, or John Ternus. ~ Link: Fifteen Years Later, The Apple Cards Origin Story, by Lex Friedman, Lex on Tech

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