Rick Rubin on AI & Creativity

I liked Rubin’s book “The Creative Act,” and generally agreed with it’s thrust, so this series of quotes from him about AI & creativity comes as not much of a surprise to me. But it still seems like this viewpoint is shocking and avant garde for most people, so including it here! From Business Insider (archived): However, the finished work, or even the process of making something, is only a small part of what creativity is, Rubin said. “The things that we make are the reminders that we’re creative. They’re just the output. The real creativity is the idea that allows this thing to be made,” Rubin said. The record producer drew parallels between prompting AI and the storyboarding process used by filmmakers such as Alfred Hitchcock and Wes Anderson, who plan their films frame by frame before working with actors to execute their ideas. “AI could be a great tool to assist in this mocking up, but it’s the prompt. The prompt is where the creativity is. The prompt is what Wes is using, and…