1 hour ago · 8 min read1623 words · Life · hide · 0 comments

I think more people ought to have personal websites. Most of the websites people visit regularly belong to businesses, like newyorker.com or cafemochiko.com. Nike designs nike.com to make you feel like you would in their flagship store in SoHo. For your personal site, you might design it like you’d arrange your living room, kitchen, or garden. You want a nice space for yourself, alone, and maybe to share with others. Your website can have words and artifacts that signal to your friends, family, and strangers what you like, what you care about, and what you want to talk about. Books, essays, movies, favorite quotes, music, photographs, doodles, recipes, local goings-on, a tutorial on replacing the headlights of a 2005 Subaru Forester—whatever. You are raising a beacon to attract others who like and care about the same things. Henrik Karlsson says it well: A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox.…

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