App Tracking Transparency Changes Coming to the European Union

After agreeing in August with Germany’s competition authority to make changes to the App Tracking Transparency prompt, Apple has now announced the options available to developers. Unfortunately, the post on its Developer News page is terribly brief; here it is in its entirety: As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to track users will remain the same. Due to legal requirements, only the alternative version of the system prompt is available for apps distributed in Germany, France, Italy, Poland, and Romania. Learn more Apple did not even bother to link to the specific section in its documentation. It is a shame because these changes are, for the most part,…

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