Five Things: September 17, 2026

Check out As in guillotine... for more. NOTE: I’m not making this a weekly thing, but my schedule continues to be completely out of whack, and this is one of the few routines I can still (somewhat) control right now! “Kick that style, wicked, wild…” _ONE If Marketing Reports to Sales, Who Owns the Future Market? | David LaCombe, M.S. Not everything valuable can survive a quarterly attribution test. And not everything easily attributed is strategically valuable. The first half of my career in B2B media was spent in marketing, and I watched the path to Publisher flow through sales, which created a broad range of predictable problems, mostly driven by a focus on short-term gains and last-touch attribution. When I eventually became a Publisher (after begrudgingly moving into sales for a few years), my broader range of experience — particularly with data and measuring performance over varied periods of time — made managing the sales side of the business relatively easy compared to the…