The Market Segment Analysis Chart

Sometimes all you need to do is step back and put the right high-level data in one place so you can actually see what’s going on.That’s the idea behind this post. The chart I’m going to show you is simple. Yet, despite spending many hours in boardrooms with executive teams debating segment strategy, I have almost never seen all the relevant data brought together in a single view. Lord knows I’ve asked for it.What do I see instead? Seas of numbers. Live reports, spreadsheets, and dashboards. Slides with loads of dashboard clips – my favorite – especially when those clips come from different systems with different definitions and reporting periods. What should be a strategy discussion ends up a data forensics exercise combined with a quilting bee. (Hey, everybody, let's make an attractive quilt from all the dashboard clips people brought!)So you end up spending the vast majority of your time navigating, explaining, and reconciling numbers before you can even start to discuss what they…