My Feed My Way will make Instagram feeds overwhelming says Adam Mosseri

Ange Lavoipierre, writing for the Australian Broadcasting Corporation (ABC), quoting Adam Mosseri, Head of Instagram (IG): “If you go to a chronological feed, it ends up getting overwhelmed with content from companies, brands, and publishers. Creators get drowned out, and then your friends get drowned out even more.” These are the words of the Head of Instagram. Can it be Mosseri has no idea how the platform he oversees, works? Australia’s proposed My Feed, My Way laws give local IG users a choice. They can either see content posted only by the people they follow, in their main feed, or elect to see what the algorithm presents. If IG users choose to only see what the people they follow publish, how is anyone supposed to see what is posted by “companies, brands, and publishers”, if they’re not following them? Of course creators — a dubious use of the term in the first place, given the quality of some of their content — who sit squarely in the companies, brands, publishers, and…