Know When To Hold Them

Apple held their annual iPhone event/broadcast today during which they finally announced their long anticipated foldable phone, the iPhone Duo. When I saw the name leaked yesterday I thought to myself, surely Apple will not mimic Microsoft’s name for their first foldable, but that is the name so hopefully it will sell better than the Surface Duo. Honestly, while I watch the Apple announcement broadcasts it’s hard for me to get excited by them as nearly all of Apple’s products now cost more than I will ever want to spend. Apple will get kudos for keeping the “base” model Duo to $1,999, which is still more than you pay now for either a Samsung ZFold8 at $1,899 or the Google Pixel 11 Pro Fold at $1,269. I will never spend more than $1,000 for a phone, let alone $2,000 even though it’s true that $1 to $2k purchase can replace the iPad Mini and phone. Beside the price, I am put off by how the iPhone Duo looks. While it appears the “passport” sized foldable that Samsung and now Apple are…