rest of world on football shirts and their history of tech sponsors

An old but great piece by rest of world on football shirts and their history of tech sponsors: Sponsoring a football club — proper football, that is — is more than just a business transaction. It’s about using the world’s most watched sport to promote your brand. Getting your company’s logo on the shirt of a team like Liverpool or Real Madrid means tying your brand to a global icon. And for decades, it’s been a route taken by emerging tech companies, flush with cash to burn and a name to earn. Some of my favourites over the years: Juventus and Sony Fiorentina and Nintendo Man United and Sharp Arsenal and Sega (and JVC) Manchester City and Brother Sheffield Wednesday & Southampton and Sanderson Electronics Spurs and Hewlett Packard Wimbledon and Elonex Computers (and Tiny Computers) QPR and Compaq Everton and NEC (and Danka) Crystal Palace and TDK Auxerre and PlayStation JEF United Chiba and Sega The post rest of world on football shirts and their history of tech sponsors appeared…