Apple To Announce Stuff

Apple is going to announce stuff today. There will be iPhones. Folding and not. There will be other stuff. Prices will be higher. John Ternus, the new CEO will take the stage for the first time in that role. Lots will be said. Immediately after the announcements most of it will be repeating what Apple says. There will be over the top excitement. There will be below the belt criticism. Markets will move. Apple will be both celebrated and doomed. The real story will start to be revealed once real users have the stuff in their hands. That will be the time to pay attention to whatever Apple says today. Oh, and don’t forget the rumors about whatever Apple will announce next September that are already circulating. That’s the post. Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.…