It's pronounced JIF. The Open and Async audiobook is out.

A new post from ben.balter.com · Read it on the web →The Open and Async audiobook is out. It’s read by a synthetic voice, which means that at some point a machine had to decide how to say GIF, with no help from me. It picked “jif.” Correctly. I have never been prouder of a robot. In a bit, you’ll hear the audiobook both ways, the same line read by the same robot, and you can settle the argument yourself. Headphones on. The fight only exists out loud# GIF-versus-JIF is the one internet argument that text is structurally incapable of settling. You can go your whole career typing “GIF” and never once reveal which side you’re on, because the letters look identical in both camps. Type “actually, it’s pronounced jif” into a thread until your keyboard wears out, and nobody hears a thing. The fight only exists in sound. Record audio and it comes for you, wanting an answer before the next sentence. That’s how the audiobook became the first version of this book that could even have the…