10 Words (or Phrases) to Ban In Any Piece of Copy

It was a joke, but it made me update the sales page of my books. Yesterday I found this sarcastic LinkedIn post, listing the laws for a new world order. One of them was to ban the word “Discover” from any piece of copy. It made me list my 10 words or phrases to ban too—as a creative constraint: Level up Discover Skyrocket Delve into Here’s the thing… Are you ready to…? In this day and age… Let me tell you something… Take $something to the next level… In the fast-paced/fast-moving world of… Which one would you ban too?