American Assembled LiFePo4 WTF

American-Assembled – When Marketing Claims Don’t Match the Product The LiFePo4 battery industry has finally matured. Unfortunately, the marketing departments of some US based battery assembly companies matured into bold, bogus tall-tales, right along with it. Today, far too many battery companies have discovered that selling batteries is no longer about engineering. It’s about storytelling. Terms like solid-state, marine-grade, ABYC compliant, 5,000 cycles, safest battery available, and American engineered get tossed around like confetti at a political rally. The problem? Marketing claims don’t charge/discharge batteries. Physics does & Physics has a funny way of exposing nonsense. The “American Battery Manufacturer” Quality Illusion One of the most common misconceptions in the marine lithium market is the idea that buying from an American battery brand means you’re buying an American battery. You’re not! While Lithionics still builds one of the best made LFP batteries, even they got…