FamilyMart and Sumo Legend Chiyonofuji is the Celebrity Collab We Didn’t Know We Needed

FamilyMart’s in-house apparel label Convenience Wear is stepping into the world of sumo with a new limited-edition collaboration celebrating legendary yokozuna Chiyonofuji. Developed in collaboration with fashion designer Hiromasa Ochiai, Convenience Wear is known for its philosophy of “Good Materials, Good Craftsmanship, Good Design.” For this collection, that approach meets the dynamism and tradition of […] Related posts: Shokkiri: The Comedy Routine that Portrays Illegal Sumo Moves Family Mart Debuts New Line of ‘Convenience Wear’ Essentials Everyday Products Push Above Their Weight with Adorable Sumo Illustrations