Trust matters, community matters, participation matters

The #deathcult is selling the void, turning meaning into a market, in this post we cover the normal themes of #stupidindividualism, commodification, atomisation, trust and community. One of the deeper tricks of the #deathcult is that it doesn’t only sell us products. It sells us back the meaning, belonging and connection that the system itself has striped away. Nietzsche’s famous declaration “God is dead.” was not simply that religion was disappearing, but that an outdated system of shared meaning and moral authority had collapsed. For many people, that leaves a void, a longing for meaning, connection, protection and purpose, for something larger than the isolated self. And where there is longing, capitalism sees a market, the market for meaning. Consumer capitalism has always promised that dissatisfaction can be solved through consumption. Buy the car, the clothes, the holiday, the experience, buy the lifestyle. But what this hides is the more profound needs of belonging, meaning,…