E.U. Privacy Organizations Launch Initiative to Kill Cookie Consent Banners​

In September, the European Commission began pondering how to correct its 2009 privacy law that resulted in cookie permission banners littering the web, with the resulting proposal announced in November. Jennifer Rankin, the Guardian: EU officials said users would remain in control of their data on the internet, but new rules on cookies — the internet files that are stored on a user’s device so a website can remember them — would make life simpler by ensuring one-click consent. “I think we can all agree we have spent too much of our time accepting or rejecting cookies,” [Henna] Virkkunen said. This was not the first time the Commission had attempted to correct for the permissions pollution that resulted from the e-Privacy Directive. In 2020, its efforts were focused on ineffective consent options like, as reported at the Verge, “a cookie consent policy with no obvious way to opt out of tracking”. I still see many websites, like the Verge itself, providing no meaningful consent for…