Small Numbers starts at zero

The counter on this page reads €0. Last year I released an app, Drinklytics, free. It grew on its own to about 200 active installs, with no budget and barely any work from me beyond a bit of ASO: I had no time, and I was already focused on other projects. At some point growth started to decline, and I had no way to work on it. I posted an update every month, on a section of this blog and on LinkedIn. I had set myself a goal of 1,000 active installs. Not working on it anymore, I was never going to reach it. I would have had to report a decline, month after month. It felt pointless. I skipped one month. Then the next. From there I stopped, and never went back. Drinklytics kept going on its own, nothing dramatic either way; it's stuck at around 300 active installs now. I didn't stop building, though. I still liked the idea of talking about what I was doing in public, I just had nothing left to say about Drinklytics. One step at a time, I started working on another app, Stiva, and writing…