Proof that your data is worth more than charging for any product

The age old saying "If something is free then you are the product doesn't ring any more true than this news from The Register. Google bought a trove of data from defunct airline Spirit. The price? $10 million. Simon Sharwood has more. A court document [PDF] filed last week reveals that one of the assets up for sale is a huge trove of deidentified data, which Google bid for and won for just $10 million - pending judicial approval. For that sum, Google bought itself 100 million emails and 500 million items from Microsoft Teams, 17 million OneDrive files and 20.5 million items from SharePoint. The search giant also now owns over 30 million recorded customer service calls, and more than 15 million customer service chat records. 600,000 ServiceNow tickets are another element of the collection, along with 13.7 million active emails addresses from Oracle’s Responsys marketing application, and details of 11 million sales of in-flight Wi-Fi services. There’s also operational data in the trove,…