Rebooting my work ethic

I’ve been in the business a long time…since the 80s…would you believe? My contacts list is long, needless to say, many thousands of people and still growing on an almost daily basis. Over the years, I’ve had a lot of random messages, in the post, by fax, then email as other people gradually got online, and, of course, via my websites and social media. When I rebranded Sciencebase a little while ago to randomly mark its 27th anniversary online (July 2026), not counting the five years since my first website, launched in 1994, I decided nature was to be its new full-on focus. Hence the Nature Matters monicker. I removed a lot of old, irrelevant, and less-than-evergreen content and sat back. Job done. Intriguingly, within a very short time, I was getting renewed interest. First, an editorial job offer from a major medical communications company and then an invitation to turn over my “content generation” to some spurious company’s new AI system designed to help long-in-the-tooth creators…