Against “Like Them, but Better”

Reposted “Like Them, but Better.” It’s Not. by iamgregb (@iamgregb) A social media strategy focused entirely on the competition is in bad taste. There is nothing wrong with highlighting your strengths in comparison to theirs, but it becomes exhausting when that is your entire message (I'm looking at you, Proton). I want to choose your product because of its unique proposition, not because “it’s like … but better.” I came across a short post on @iamgregb (I assume by Greg B) titled “Like Them, but Better.” It’s Not. In the post, he makes the case against “[a] social media strategy focused entirely on the competition,” explaining that “I want to choose your product because it’s a unique proposition” rather than because it is not a different project. As the author of The Positive Case for Good Tech, I could not agree more, and state that “I am Greg B” in the “I am Spartacus” sense. I will add an additional reason to advise against defining ones product in terms of what it is not rather…