Do You Want CarPlay With Your Car, Or Do You Prefer Not Use Your Phone When Driving?

Matthew Haughey: The car industry accidentally did something I've always wanted to see, which was to release basically the same car under two brands and models, with one major consumer-facing difference. It's kind of remarkable how good of a experimental design this is, since the performance and driving characteristics of both cars are identical, but drivers in one model get a major phone integration the others do not. No, I am also not surprised. ~ Link: The Car Industry A/B Tested Selling a Car With and Without Carplay and the Results are Not Shocking, by Matthew Haughey, A Whole Lotta Nothing