After Regulator’s Investigation, Apple Will Make Changes to App Tracking Transparency Prompts in Germany

From the Bundeskartellamt’s press release: Under the commitments that have now been declared binding, Apple will align the consent prompts for its own offerings and for third-party apps much more closely. This involves removing possibly discouraging symbols and wording in Apple’s predefined requests for third-party providers. The design of the consent prompts will be neutral in terms of content, wording and layout. In addition, app publishers and content providers, such as media publishers, will be given more scope to explain to users what significance personalised advertising has for their offering and their business model. The regulator helpfully offers an illustration of the differences between these prompts on the fourth page of its FAQs (PDF) about the case. There are many things they say could be deterrents in the App Tracking Transparency dialog, and I do not think Apple would deny that they are suggesting that users opt out of tracking. The definition of “tracking” Apple uses…