My experience buying ads in ChatGPT: the good, the bad and the ugly

When OpenAI dropped the minimum $50k spend on their ad platform, I thought I should give it a try for my seating planner app. Perhaps I can get some cheap and well targeted clicks, before all the corporate behemoths lumber in and push up the bid prices? This is a quick summary of my initial experiences. The good I had to wait about a week for OpenAI to decide I was worthy to give them money. After that it was all pretty straightforward. The setup is familiar to anyone with experience of PPC (Pay Per Click) advertising: campaigns, adgroups, ads, conversion tracking. At the campaign level you set options such as: The countries you want your ads to appear in, from the 7 currently available: And the platforms you want to be shown on: I’m only targetting web here, as PerfectTablePlan doesn’t run on mobile devices. At the Ad Group level you set your maximum bid and ‘context hints’. This is where OpenAI differs from other PPC platforms. In Google Adwords you can choose which keywords to bid…