Weekly Links — 12th August 2026

🕰️ Ten Minute Focus The cybernetic application -- Information systems aren’t built to inform; they’re engineered to disorient. Time to rethink. What Star Trek got wrong about AI (so far) -- Star Trek’s AI was a pipe dream; we got a million copyable, fluent, wrong bots instead. Branding All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel -- Forget wine clichés: Ancestrel’s lurid new identity screams ’natural wine’ with audacious flair. Heaps Normal channels Memphis, Devo and Barbara Kruger for its first non-alc wine -- Heaps Normal crafts non-alc wine with punk energy, turning tricky science into DIY optimism. DIELINE Awards 2027: Late Summer entry is open (and what it costs from here) -- Dieline Awards 2027 entry is open, and August is your cheapest shot at glory. Wiedemann Lampe unveils brand identity and wayfinding for Gunnersbury Park & Museum -- Wiedemann Lampe’s identity for Gunnersbury Park blends heritage and community seamlessly.…