Pricing & Negotiating: What A $50k Handshake Was Actually Worth

By Marianne Lee, Wonderful Machine Each month, we analyze a recent cost estimate, contract, or purchase order and present it in the form of a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website. Job Description: 7-day food and lifestyle shoot on a cruise ship Licensing: Perpetual Publicity, Collateral, and Advertising use Photographer: US-based food/drink and lifestyle photographer Client: Major cruise line A photographer came to us recently with a common challenge. A client they had been working with for several years was back for another shoot. In the past, the photographer had provided “all-in” price quotes that consisted of a single bottom-line figure rather than itemized fees and expenses, and they didn’t address licensing in their contract. Instead, the handshake…