Roadmap decisions rather than dates.

One thing that bothered me about Imprint’s product after joining was our lack of passkey support. Passkey support is a rare opportunity to increase resiliency to phishing attacks while simultaneously reducing login friction. If it’s good for our members, our partners, and our product, it felt like something we should have already shipped. Nonetheless, it was hard to get it onto the roadmap alongside everything else we were working on. To dig into passkeys, I started sketching out the implementation as a side quest. Some iterations later, I had something implemented behind a disabled feature flag for team review. At that point, most problems had a concrete solution implemented, and the remaining issues were messy intersections between passkey implementation and user experience. Issues remained, but the tangible implementation made tradeoffs explicit, and we were able to work through them. Soon thereafter, we launched passkeys to a small group in our web experience, iterated on…