Valley Fold Ltd

I’ve already announced my new company half a dozen times by now. I figured it was about time I gave real details, so here’s the name and logo!Ta-da.Valley Fold is my new home for professional services… once I’ve finished the website. I’m not one for big splashy launches, I’ll probably just hit deploy and let people discover it.Logo designThe brand and logo were designed by my very patient friend at Axia Create.George and I worked on concepts for several names, all of which I pre-emptively bought domains for (…ouch). Following feedback from trusted peers a clear winner stood out. Valley Fold happened to be the only name we both independently scribbled down early.For those unfamiliar, “valley fold” comes from origami, an art form that has partially defined my aesthetic since college days. (The website may have some spiel to explain.)After the grueling task of my indecisiveness — we’ve been discussing this for a year — George is away on holiday. That leaves me guessing how he designed…