Two Names of Everything

Metadata Blooms,Searching backwards.Two true names.One spoken,One summonedClick first,touch later Two Names of EverythingOn The BlogPhoto 365Terminal AccessDipping the StacksReadingMusicRemember Kids: Two Names of Everything I’ve decided that internet SEO has pickled my brain. But in a good way. Earlier in the week I was searching for some house paint across different parts of the web, and found myself totally baffled by the product names. Here’s the product’s name as it appears on the manufacturer’s own website; though only if you’re already browsing the “White” category. Easycare Washable & Tough Matt Here’s how the same paint displays on the website of one of the UK’s biggest DIY retailers. Easycare Pure brilliant white Matt Wall & ceiling Emulsion paint And here’s the same product on Amazon Pure Brilliant White Easycare Matt Emulsion Paint 5L – Washable & Stain Resistant, Durable Matt Finish, Quick Dry, Low Odour Interior Wall & Ceiling Paint Now I don’t know about you but the…