A Philosopher’s One-Word Theory for Why the World Feels So Weird

Read the full post at - A Philosopher’s One-Word Theory for Why the World Feels So Weird Derek Thompson interviewed Agnes Callard about the idea of the unicontext. I thought it was a useful framework for thinking through how we experience the world right now – and why it leads to certain behaviors and archetypes among people. It reminded me a lot of No Place for Grace by T. Jackson Lears on how people reacted to a change in how the world felt back in the 1900s. Unicontext & Why Everything On The Internet Looks The Same Now I’ve spent most of my career in digital marketing, and the single strangest thing I’ve watched happen is this: the better our data got, the more identical everyone’s work became. Go back far enough and every marketer had their own weird private theories. You had your own sites, your own tests, your own hunches about what Google or Facebook YouTube or Twitter or just your own direct audience wanted. You argued with people at conferences because you genuinely could…