Google Search is likely Yahooed now

This is a lesson that you are never too big to disappear. I remember the arrival of Google Search (when that was all they did) and how it collapsed Yahoo search from the scene. Googling even became a verb. As big and massive as Google Search was, who can say they still go to the Google search site to search, after ever having asked what they are looking for in most AI services today? Even just a year or two ago, most people would have laughed at you if you told them no-one would be actually visiting the Google Search page today. Just a month ago I used AI to compare available TVs on Amazon Prime Day, and help me arrive at a decision to buy a new TV. It was a more intuitive and interactive process than doing a plain search. The difference I suppose is, people know Google Search is dumb search (well apart from paid rankings) whilst AI is perceived to be “clever”. AI is not actually clever, but it is at least a step or two above basic search. So the future battlefield for SEO and adverts…