Let’s all meet up in the Y2K

Back in 2024 I posted a few of these on Twitter (thread reader) after digging out old photos from the dot-com boom. I was working in London at a digital agency called Blueberry. Please take a seat for peak translucent plastic frutiger aero aesthetic, long before the term was coined, and some period flashbacks if you were working on the web at this time. I’d come from graphic design agency Form, but wanted somewhere to do bigger web projects with other likeminded souls. Blueberry was more like a social club than a job, and we still shipped a lot of work for clients like Laura Ashley, Ben & Jerry’s, Ted Baker, The Times, Boo.com, Snow24, and many more I forget. Everything I produced was hand-coded in HomeSite: HTML, JS, CSS. This was before browser CSS support came of age, so it was all table layouts with single pixel spacer gifs: good times! If you’d like to know how crazy those days were: at one point they asked me to work a weekend and I already had plans, so they asked what it would…