Why is Anthropic's public writing style so unlike Claude's?

Claude has a very distinctive writing style: short punchy sentences and eyeball kicks. We have automatic highlighting tools that don’t even try to predict LLM use in a fancy statistical way, only match on phrase patterns that hardly anyone used prior to Claude, but which now appear everywhere thanks to Claude. Most of the time, I don’t even need the highlighting tool. I’ll start reading something like this, or this, and think this is obviously Claude voice.