Resellers Are Not the Problem

Whether it’s event tickets, collectibles, or some other hot item, resellers often acquire a significant portion of the supply. This leaves genuine customers unable to purchase the things they actually want at face value. People who are rightfully upset at this situation typically villainize the resellers, and propose solutions targeting them directly. However unpopular it is to say so, the resellers are not the root of the problem. Targeting them is not the answer.