Building a Customer Journey Dashboard Using GA4, BigQuery, and Looker Studio

In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager, GA4, and Meta CAPI. Once it was done, the next step was making that data useful. This article covers the dashboards I built in Looker Studio/Data Studio using BigQuery as the data source. I came up with two screens: Executive Dashboard: Having typical metrics: Views, Transactions, Average Order Value, etc. Something you might have seen hundreds of times. Customer Journey Explorer: It lets you select a certain visitor and find out what activities he has performed within the date range. This makes it much simpler to track how one particular customer behaved inside the store prior to buying or walking out without purchasing. Rather than analyzing overall report figures, you get to see the behavior of just one customer. Customer Journey Report is something I want to discuss here because it shows that sending out a unique visitor ID can help you to track…