The Case for Blogging in the Ruins

Read the full post at - The Case for Blogging in the Ruins An excellent blog post on why blog posts are best -> https://www.joanwestenberg.com/the-case-for-blogging-in-the-ruins/ When I write for social media, I’m writing for someone who is one thumb-flick away from a video of either a hate crime or a dog riding a skateboard. Everything I produce has to compete, in real-time, with everything else that could possibly occupy that user’s attention. The incentives push toward provocation and emotional activation. The format actively punishes nuance, which means that a thoughtful caveat reads as weakness and any acknowledgment of uncertainty looks like waffling. and this… What Makes a Blog Actually Work Most blogs are abandoned after three posts. The ones that persist // accumulate value have a few things on common: They have a perspective, not just a topic. A blog about “marketing” is forgettable. A blog about “why most marketing advice is wrong and what actually works” has a point of…