Every App a TikTok Clone

Tom Alison, “head of Facebook”, made some noise today by announcing a forthcoming change to the platform that seems to, in effect, turn it into TikTok: So later this year, we’ll begin testing a reimagined experience that puts a subset of people who we think want more video on Facebook into full-screen video the moment they open the app. People will have the option to opt out and go back to a Feed-first experience if they choose, and Classic Feed will always be available as the second tab in the app, just one click away. We’ll start this test internationally in video-heavy countries and explore bringing it to the US next year. Alison did not share any screenshots or previews of what this will look like, but come on. Meta’s transformation of Instagram into a U.S.-made TikTok clone has been wildly successful for a company obsessed with user engagement metrics, so why not do the same for Facebook, right? Alison also said users will now be able to verify their accounts with a selfie, a…