Activewear Founder Baffled by Comparisons Between His New Brand Lalalime and Anything Else on the Market

Activewear entrepreneur Stan Dex hosted a press conference Tuesday to unveil Lalalime, a premium athletic apparel brand for women focused on clothing for errands, light movement classes, and being seen leaving light movement classes. When asked about the brand’s striking similarities to another major competitor, Dex appeared genuinely confused.“I am not sure what you are referencing,” Dex said while adjusting his Lalalime branded quarter-zip. “This is a completely novel concept. We are making very stretchy, very expensive leggings. Who else is doing that?”When a reporter pointed out the name Lalalime sounds almost identical to Lululemon, Dex tilted his head.“What made you think that?” he asked. “I have never even thought of it that way before. Lala is just a fun sound to make, and lime is a citrus fruit. It has nothing to do with whatever a Lululemon is. Is that a tech company?”Dex then proudly displayed the company’s flagship product, a black moisture-wicking pant featuring a…