The “Gee, I Wonder What Mbappé Is Up To Now…” Edition Of The Beery News Notes

Well, it’s done. I enjoyed it all. And I am glad it is done. In fact, on reflection, I like how the World Cup becomes a process of a sparcer and sparcer schedule that end in a boring game. You are left without any wish for more. Time to go hang out in the garden and study for my second career as a hand model. You know, the first two rounds of the group stage are the best, when the players aren’t exhausted and the managers are’t scared of losing. Was it worth it all for the US beer trade? BMI reports: Even with auspicious weekend timing of July 4, big celebrations for America’s 250th and the World Cup tournament taking place on US turf, total beer $$ fell 1.1% and volume dropped 2.4% for 1 week thru July 5 in Circana off-premise channels. Soooo…. maybe not so much.* Final numbers yet to come. Next up? It’s wheeeeeeee…. baseball all the way to the first frosts. And hand modeling. [BTW, before we move on, Eoghan has mapped his 48 multi-national stops around Brussels if you want to…