RE: Why I Stopped “Creating Content”

A city full of millions of people living their lives. Photo: CC-0 Michael Lynch wrote an excellent and thought-provoking article yesterday titled Why I Stopped “Creating Content”. In this article he discusses a lot of the mentality that motivates the mainstream web these days which is worth discussing a bit more. Industry Speak I started encountering a lot of the industry speak when I found my way into the bowels of the SEO industry some years back. At the time I just accepted that terms like “funnel,” “conversion,” “landing page,” “content,” and “traffic” had meaning. After all, these were the people that were making a lot of money, and getting a lot of eyes on their websites, right? Turns out, no, they weren't. I've known a few people who have been engaged in the drop-shipping industry for a while now. Basically, they use as many tricks of technology and marketing as possible in order to sell (often dubious) products at a substantial markup for profitability. Basically a “passive…