Built to Converge / Designed to Isolate

mmalc Crawford: Ironically, Apple Park replaced a campus that did far better on the same measure without ever trying to. Infinite Loop produced far more of the accidental, cross-team contact Apple Park was explicitly built to create. Working out why starts with what Infinite Loop got right by accident. It continues with what the research on office proximity says about why that kind of thing happens at all. And it ends with what Apple Park could become instead — including a version of the fix Apple already trusts enough to run for a hundred people a year. The whole write-up is fascinating and something I’ve experienced on a smaller scale a few times in the past. Architects create a dazzling design that lends itself to zero actual interactions once constructed. I think of my days in college—most dorms residence halls were not air conditioned, so at the end of August, you had to open your window (often to place a box fan) and door to create some airflow. People walking through the…