Guest Post: The Race to the Bottom Runs Straight Past the Inbox 0 ▲ Spam Resource: All Things Deliverability 4 hours ago · 13 min read2680 words · Tech · hide · 0 comments Editor's note: Today I've invited a contribution from Jakub Olexa, CEO of Mailkit and Ominvery. Jakub's a good guy, part of the collaborative spirit that works together to protect the email ecosystem from within, and I was curious about and intrigued by what he's doing with Omnivery – so I invited him to share thoughts and details. Enjoy! -- Al IversonI've spent close to twenty years in email, most of it running Mailkit, an ESP I started in the Czech Republic - long enough to watch the industry take a wrong turn, and to care enough about it that I started a second company, Omnivery, to push back on it.The wrong turn is the race to the bottom.We commoditized the most important thing we runSomewhere along the way, the industry decided that email is a commodity to be priced per thousand. Open any sending provider's homepage and the conversation is about the same three things: volume, price, and how fast you can sign up. Free tier, credit card optional, sending in five minutes. The entire… No comments yet. Log in to reply on the Fediverse. Comments will appear here.