Nomenclature

It is frustrating how powerful a good name is, or how destructive a poor name is. A name is that imprecise or distracting can derail what it represents. It is difficult to give a topic the breath it deserves when you are choking on the nomenclature. Evil can be hidden behind a pleasant name, or obscured from criticism by an awkward one. If you are fighting for a cause who's name requires a subtitle to convey its sentiment, you are carrying weight that your opponents likely aren't[^1]. A distracting name will distract from substantive dialogue. It's tempting to fight the minutiae of name and how accurate it is. A poor name guarantees a hurdle every time it is spoken about. Some topics are vague by their very nature, inviting or even incentivising poor names. Every sentence fighting over a name is a wasted opportunity to fight substance. I wonder how many minds would be changed if you took existing ideas and gave them more effective names. Antitrust legislation is one of the most…