Don’t pick a writing niche. Find the one only you can own.

Photo by CHUTTERSNAP on UnsplashMost writers choose a niche by looking outward.They study what’s popular. Possibly, compare audience sizes. They search for gaps within established categories: productivity, personal finance, business, creativity, the eternally nebulous “self-improvement.”And then they squeeze themselves into whichever box appears most promising // profitable.It’s the current best practice x best advice you’ll hear from every authorial charlatan flogging a course. But 9 times out of 10, it’s the reason your work becomes completely forgettable.When you start with the market, you inherit the market’s language, assumptions, and boundaries. You inherit someone else’s idea of what a Good Writer should write about, and you end up writing competent variations of ideas readers have already encountered from people with more experience, more authority, and a larger following.The resulting output reads as lifeless dreck. It may be useful, and it may even perform well occasionally.…