Infinite choice is the curse of the AI era, and you already hate it

Photo by Nathália Rosa on UnsplashAI companies have built their entire product empire on the misconception that infinite choice is a Good Thing ™️They’ve convinced themselves that abundance is a gift - that we somehow want *more* options, *more* drafts, *more* noise. Ask for a logo, get fifty. Ask for an email, get ten. Ask for a strategy, and drown in a tidal wave of vomited and re-vomited decks, memos, and over-engineered frameworks.But nobody actually wants this. Nobody wants infinite choice and infinite options. Consumers have proven they hate it for thirty years with the products they love, return to, and buy. Every successful product, from the iPhone to the Spotify algorithm, relies on one simple premise: we steal your decisions, we tell you what to do, and you love it.Thanks for reading WESTENBERG! Subscribe for free to receive new posts and support my work.We Literally Pay Not to Have ChoiceNetflix launched on the selling point of an infinite catalog: every movie at your…