Pricing & Negotiating: Photographer Loses $259k Photoshoot to AI

By Bryan Sheffield, Wonderful Machine Each month, we analyze a recent cost estimate, contract, or purchase order and present it in the form of a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share useful information that would otherwise be confidential. You can learn more about how we can help you with Pricing & Negotiating on theConsulting Services page of our website. Concept: Still-life and lifestyle photography of talent wearing athleisure. Licensing: Web Collateral, eCommerce, and Paid Social Media use of all content captured for 3 years. Photographer: Still Life Product and Brand Narrative photographer Client: Sports Apparel brand I recently worked with a photographer to estimate and negotiate a project for a smaller sports apparel client. In our initial creative call, the client described the need for “dynamic and compelling” product images of their new retail line consisting of 100 items of athleisure. They wanted still life…