july 15 gbc

Shortly after becoming deeply immersed in social media and social media culture I realized that a) social would rewrite the rules of how to be online b) this would rewrite the rules of being offline I didn't know how it would happen and I didn't know what it would look like, but I knew something would happen and that it could end up being bad. If you feel like you may have missed some preamble, yesterday's post will more or less directly run you right into the top of this one. In 2011 I started working at the intersection of advertising, marketing, and social media —— first at a friend's small agency, then for a larger one where I was hired to be the community manager for Coca-Cola Canada. This is when I started to see what would happen and what it would look like. In retrospect, I imagine it was pretty obvious to anyone who had read even a little bit of McLuhan, Adorno, or Horkheimer. (I took a lot of cultural studies classes before switching my concentration to literature.) For…