Apple Updates Its Advertising Policies

Sarah Perez, TechCrunch: In a newly published Apple Advertising Services policy, effective as of July 14, 2026, the iPhone maker shares its rules for advertising on Apple Maps. Notably, it prohibits the broad category of home services businesses, like plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting services, among others. If Apple is interested in updating its advertising policy further, I suggest none. I spent lots of money on its nominally premium products, and I pay a monthly fee to use the company’s services. Alas, here we are. Apple is also prohibiting ads for cryptocurrency ATMs. Also, there is this: 2.7.2 Ad content that directly or indirectly promotes or facilitates the sale of products or services that compete with Apple hardware products (e.g., mobile phones/smartphones, tablets, notebook/desktop computers, and smart watches) is reviewed on a case-by-case basis. I do not see this in its previous restricted or unacceptable ad guidelines.…