single frame: Senor Fajitas

Senor FajitasNikon Df, 28-200mm f/3.5-5.6G AF Nikkor2026 On my recent Lincoln Highway tour I came upon this sign in Columbia City. Hand-printed signs on the restaurant proclaimed it Now Open. Plastic Pepsi and Coke signs like these were super common during my 1970s kidhood. I have always assumed the soda companies gave them to businesses, or maybe sold them at cost, for the advertising value. I seldom see them anymore. But this one interested me because it’s clearly in good condition — and this new business figured out how to clean off whatever business’s name used to be here, and paint their name on it very professionally. Get more of my photography in your inbox or reader! Click here to subscribe.