A history of sponsored tube station names 0 ▲ diamond geezer 3 hours ago · 11 min read2172 words · Culture · hide · 0 comments This is Canary Wharf, sorry Kaneary Wharf, the latest in a long line of rebranded tube stations. The name change was only supposed to be up for a few days but then England performed better than expected so it lingered until Sunday. As a reference to England captain Harry Kane it's a bit contrived, but no station name provided the same open goal that (Gareth) Southgate offered in 2018. It's a lacklustre takeover, solely affecting the two enormous roundels in the middle of the platform, also two scruffy vinyls in the upper concourse designed to be seen by those coming down the escalators. "Minimal effort maximum exposure" is the general mantra these days, all the better to avoid people moaning about inaccessible navigation. Another London station got a World Cup-related makeover last week and that's Bellingham, renamed by Thameslink as Jude Bellingham. But that was just a bit of fun whereas Kaneary Wharf is a sponsored takeover, not a patriotic cheer. The footwear company endorsed by… No comments yet. Log in to reply on the Fediverse. Comments will appear here.