My talk next week at DevRelCon NYC 2026: “The Market is Trying to Tell You Something”

I don’t think I’ve ever put in as much work into a talk as I have for my upcoming talk at DevRelCon NYC 2026 (that’s “DevRelCon” as in “developer relations conference”), The Market is Trying to Tell You Something. It’s a lightning talk meant to fill up no more that 10 minutes including Q&A and the transition between talks, but the ratio of hours-of-prep to minutes-of-actual-talk is massive. What is DevRelCon? DevRelCon NYC 2026 takes place July 22 – 23 at Industry City, Brooklyn, New York. DevRelCon is the long-running conference series for people who do developer relations/developer advocacy, which once upon a time also went by “developer evangelism”. This line of work involves helping software developers discover, understand, and actually stick with a product, whether that’s through a combination documentation, demos, community, and developer experience. DevRelCon was created by the developer relations agency Hoopy and began in London in 2015. It’s since grown into an international…